Board 6
Jim Henson's violent Wilkins Coffee ad's - Printable Version

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Jim Henson's violent Wilkins Coffee ad's - N-Do - 07-08-2009

Produced sometime in the 60's

Quote:Among the most popular of Henson's commercials was a series for the local Wilkins Coffee company in Washington, D.C., in which his Muppets were able to get away with a greater level of slapstick violence than might have been acceptable with human actors. In the first Wilkins ad, a Muppet named Wilkins is poised behind a cannon seen in profile. Another Muppet named Wontkins is in front of its barrel. Wilkins asks, "What do you think of Wilkins Coffee?" to which Wontkins responds gruffly, "Never tasted it!" Wilkins fires the cannon and blows Wontkins away, then turns the cannon directly toward the viewer and ends the ad with, "Now, what do you think of Wilkins?" Henson later explained, "Till then, [advertising] agencies believed that the hard sell was the only way to get their message over on television. We took a very different approach. We tried to sell things by making people laugh." The first seven-second commercial for Wilkins was an immediate hit and was syndicated and reshot by Henson for local coffee companies across the United States; he ultimately produced more than 300 coffee ads.




Re: Jim Henson's violent Wilkins Coffee ad's - Alyzzia - 07-08-2009

I actually watched that whole thing it was awesome!


Re: Jim Henson's violent Wilkins Coffee ad's - N-Do - 07-08-2009

Yeah I love the usage of the guns bajaja, shame we dont have commercials like that anymore


Re: Jim Henson's violent Wilkins Coffee ad's - sTr - 07-08-2009

the good ol' days...


Re: Jim Henson's violent Wilkins Coffee ad's - dirtymonkey22 - 07-09-2009

i want some wilkins coffe or else


Re: Jim Henson's violent Wilkins Coffee ad's - XIII - 07-09-2009

Dude... Jim Henson's the man. N-do is also awesome for finding these.

Kudos.